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The strength of marketing in social media is interaction and establishing relationships with clients. Do you use the opportunities offered by Social Media or website design for your company blog plus Facebook, Twitter and Instagram accounts? Which sites are now the most popular and effective? Which tools will help promote your business in them?
Before I go into a detailed discussion of individual platforms and their application in marketing, you need to find out what it is …
Inbound Marketing
Inbound Marketing is active inbound marketing. Using its rules will help you improve your company’s visibility on the web and convert acquired users into real customers using your services and products. Inbound Marketing focuses on 3 interpenetrating areas:
- Content Marketing
- positioning (SEO),
- social media.
Learn more about Inbound Marketing from Michał’s text: Inbound Marketing – future marketing.
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Content Marketing
Content marketing is based on the premise: to publish attractive and / or useful content. His goal is to build customer relationships. Reaching customers should be non-invasive. You can drive it by publishing content on your website design or in social network – eg. The company fanpage on Facebook, on the company blog, posting videos on YouTube or photos on Instagram.
You need to spend a lot of time on content marketing – it requires refined and engaging content, as well as regular publishing.
Google+ For Positioning
Google+ is a social networking site with 4.3 million users in Poland. However, this number raises some controversy – Google connects Google+ with other tools (e.g. YouTube) and automatically creates an account. Despite the uncertain number of active users, it’s worth taking a look at the features that this social networking site offers.
The big advantage of being on Google+ is linking to search results – Google+ indexes its profiles. He does it immediately with the content posted on it. Therefore, high activity on this portal can bring you a high position in Google search engine.
How Can You Use Google+ To Increase Website Traffic?
Complete the “About” page. Add a short introduction “description” and its development “About me”. Include keywords in them. Don’t forget to add links to your website design.
Make sure that the posts you add have headers. To make the post header bold you must put it between two characters. The headline should be around 70 characters – that’s how much Google will show in search results. The first 160 characters of your post will be displayed below. Make sure they present its content.
Posts should be attractive and contain useful content. Add photos, videos, a survey or a link where you can find more information e.g. on your company’s website or blog. Do not be afraid to write long posts, they will not affect the transparency of the profile, as they will be automatically shortened.
A well-formatted post will attract more attention. How do you format posts on Google+? You already know how to highlight a headline. The other functions are similarly used:
- *heading*
- *bold*
- _lean_
- _ * bold italics * _
- bullets * 1. * * 2. *
- #hashtag
If you want to increase the reach of your post, direct it to your circles. People in these circles will receive a notification about the new post. They can be friends, family or colleagues. Use this feature only for your best posts. If you use it too often, your content will be considered spam.
Social Media Marketing Agency
Social media Marketing are the use of websites, applications and technologies that enable interaction between users creating a virtual community. This interaction occurs by creating information, sharing and exchanging information. Information is usually in the form of text, graphics, photos, or movies.
In internet marketing, social media are not created as a sales tool – the most important function is to build relationships with users of a given portal.
Depending on the type of content placed on social media, we can divide websites into basic categories such as microblogs (e.g. Twitter), content communities (e.g. YouTube) and social networking sites (e.g. Facebook, Nk.pl, Google+).
Social Media Marketing is an extremely popular form of internet marketing that uses social networks as a marketing tool.
Popularity of Social Media Marketing
According to Gemius Polska data from May this year, 86% of Internet users visit social networking sites. Data collected by We Are Social from 2014 say that an average Pole devotes an average of two hours a day to social media activity. It is no wonder then that the presence in social media is a very important part of marketing strategies of an increasing number of companies.
What’s more, at first glance, promotion in social media marketing is characterized by low prices compared to traditional forms of marketing. These are tools available to everyone and allow reaching the desired target group – theoretically we can conduct communication independently – without the participation of the agency. However, after discovering further aspects, it turns out that you need some knowledge and knowledge of tools to work efficiently and effectively in social media. That is why in this article I will show you which websites are interesting and what tools and means of promotion to invest.
When And What To Use Social Media For?
If you don’t have: a great product, good image, promotion strategy, SEO, SEM and mailing, as well as a great website, forget about social media. First you need to deal with the basics. However, if you already have the basics you need, you can use social media to:
- presenting the company,
- increase website traffic,
- acquiring knowledge about the market,
- increasing customer loyalty,
- generating sales leads,
- reduce marketing costs,
- improving sales.
Before you start promotion on social networking sites you must remember that it requires time, people, knowledge and the right tools. Although theoretically a social media marketing or campaign is free, its service requires a lot of time, and it is ineffective if it is run by a person without experience and understanding of this channel.
The Use Of The Internet And Social Media Marketing Agency
According to the data presented by We Are Social from 2014, as many as 67% of Poles are active internet users, 41% use the internet on mobile devices, and 34% have an active social media account. The number of active accounts has increased by 8% since January 2014. 24% of the population has an active account in the mobile social media application. Since January 2014, this number has increased by 28%.
With time, we use the Internet on stationary devices less and less (compared to the previous year, a decrease of 39%) in favor of the Internet on mobile devices – compared to the previous year, the increase in daily use time by 277%. On average, we spend 4 hours and 51 minutes a day on the internet on a laptop or PC. We use the Internet on mobile devices for an average of 1 hour and 49 minutes a day.
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Social media marketing is a great way to build brand awareness and even generate leads and get conversions.